Impersonation Scams Steal $2.6 Billion in 2022: Generative AI’s Growing Role – FTC Report

1. Impersonation scams
2. Generative AI

The Federal Trade Commission (FTC) has recently released a staggering report that reveals the extent of the damage caused by impersonation scams in 2022. According to their findings, these scams managed to steal a jaw-dropping $2.6 billion. This alarming figure highlights the increasing threat posed by cybercriminals, who have now gained access to advanced technologies such as generative AI.

The Growing Influence of Generative AI

Generative AI, a branch of artificial intelligence, has played a significant role in empowering cybercriminals. This technology allows criminals to create highly convincing and realistic impersonations, making it increasingly difficult for individuals to discern between genuine and fraudulent interactions.

By leveraging generative AI, scammers can imitate trusted individuals or organizations, exploiting the trust and familiarity people have with such entities. This has led to a surge in successful impersonation scams, causing substantial financial losses for individuals and businesses alike.

The Impact of Impersonation Scams

The consequences of falling victim to an impersonation scam can be devastating. Beyond the financial loss, victims may also experience emotional distress, damage to their reputation, and a loss of trust in both online and offline interactions.

Impersonation scams can take various forms, including fraudulent phone calls, emails, or messages on social media platforms. These scams often involve impersonating government agencies, financial institutions, or well-known companies, creating a sense of urgency or fear to manipulate individuals into providing sensitive information or making financial transactions.

The Role of Technology in the Rise of Impersonation Scams

Advancements in technology have undoubtedly contributed to the increased efficacy of impersonation scams. With the widespread availability of tools and resources, cybercriminals can easily access generative AI technology, enabling them to create sophisticated and convincing impersonations.

Furthermore, the rise of social media platforms and the prevalence of personal information available online have made it easier for scammers to gather data and tailor their impersonations to appear more authentic. This combination of advanced technology and readily available personal information has created a fertile ground for cybercriminals to exploit unsuspecting individuals.

Protecting Yourself from Impersonation Scams

While the threat of impersonation scams may seem overwhelming, there are steps you can take to protect yourself:

1. Be Skeptical of Unsolicited Communications

Always exercise caution when receiving unsolicited phone calls, emails, or messages. Verify the identity of the sender through independent means, such as contacting the organization directly using their official contact information.

2. Guard Your Personal Information

Avoid sharing sensitive information, such as your social security number or financial details, unless you are certain of the legitimacy of the request. Legitimate organizations will rarely ask for such information through unsolicited communications.

3. Stay Informed

Keep yourself updated on the latest scams and techniques used by cybercriminals. This knowledge will empower you to recognize and avoid potential threats.

4. Utilize Security Measures

Ensure that you have robust security measures in place, such as strong passwords, two-factor authentication, and up-to-date antivirus software. These measures can significantly reduce the risk of falling victim to impersonation scams.


The rise of impersonation scams and the increasing role of generative AI in cybercrime pose significant challenges for individuals and organizations. It is crucial to remain vigilant, educate oneself about the evolving tactics employed by scammers, and take proactive steps to protect personal and financial information. By staying informed and implementing security measures, we can mitigate the risk of falling victim to these deceptive schemes and safeguard our online interactions.


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